A two part VR series powered by RYOT, Verizon Media & HuffPost have partnered with Procter & Gamble on two VR projects that utilize creativity and technology to drive empathy and inspire action. Users will have the opportunity to experience the innovative content and interactivity through the HTC Vive Pro Eye's new soon-to-be-released eye tracking features.
*Cannes Lions delegate pass required
Also featured at the Verizon Media Beach Monday - Thursday
Location
P&G Life Lab at the Palais
1 Boulevard de la Croisette
Verizon Media is hosting a panel series in partnership with The Ad Council around the importance and effectiveness of collaborative, purpose-driven marketing campaigns. Join us to hear about how top creatives and marketers are leveraging creativity, storytelling and innovation to drive empathy and meaningful action.
The Building Blocks of Social Change: Impacting the next generation though empathy and creative storytelling
Moderator
Lydia Polgreen
Editor in Chief, HuffPost
Panelists
Andrew McKechnie
CCO, Verizon
Phil Duncan
Global Design Officer, P&G
Madonna Badger
CCO/Founder, Badger & Winters
Josh Davis
Author & Co-Founder, Epic
Zeda Stone
CEO, RYOT
Location
Verizon Media Beach
La plage du Martinez,
73 boulevard de la Croisette
Moderator
Jessica Ling
Head of B2B Marketing, Verizon Media
Panelists
Heidi Arthur
Chief Campaign Development Officer, The Ad Council
Erin Lynch
Group Executive Creative Director, R/GA
Armin Molavi
VP Global Media Strategy, Hilton
Winter Mendelson
Founder & Executive Producer, Posture
Location
Verizon Media Beach
La plage du Martinez,
73 boulevard de la Croisette
Moderator
Michelle Hillman
Chief Campaign Development Officer, The Ad Council
Panelists
Sean Bryan
CCO, McCann
Jen Wong
COO, Reddit
Jennifer Utz
Head of Buzz Marketing & Partnerships, Marriott International
Tony Gemma
Head of Innovation, Verizon Media
Location
Verizon Media Beach
La plage du Martinez,
73 boulevard de la Croisette
